Meet our team of consultants, survey programmers, analysts, storytellers, and administrators.
The team at Opinipoll are here to answer your questions and deliver your consumer research projects.
Click on our names to find out more.
Jane Hales
Director
- Top tip – Double check your questions against your objectives.
- Why does research make the world go round? – As Google is going to ‘phase out’ third-party cookies in Chrome, over the next year or so consumer panels are going to be even more important for obtaining insight.
- Favourite ball game – Beer pong.
Andrew White
Director
- Top tip – Avoid ranking type questions in your survey – the data is difficult to analyse and respondents find it difficult to order their preferences.
- Why does research make the world go round? – The world changes so quickly – research not only helps keep a pulse on what’s changing but also helps us innovate for the future.
- Favourite spherical food – Arancini Balls – Cheese and rice? What’s not to love!
Jessica Bunce
Director
- Top tip – If you get your brief or desired headlines down at the start of the project, you’re less likely to end up going round in circles when it comes to questionnaire design. See our blog for advice on how to write a research brief.
- Why does research make the world go round? – Research not only makes the world go round, but has the potential to change the world too. If you ask the right questions, and do the right analysis you can find things that you didn’t even know you were looking for.
- Favourite ball game – Table tennis.
Richard Falk
Researcher
- Top tip – Keep your research deliverables as immediately accessible as possible for your client.
- What do you see in your Crystal Ball for the future of consumer research? – Consumers are likely to be subject to a number of highly significant changes in the coming years, from COVID-19 to climate change to automation of large swathes of the economy. As consumer researchers we will need to keep our finger on the pulse of how these changes are impacting consumer spend and attitudes.
- Favourite ball game – Football 24/7.
Joao Morais
Researcher
- Top tip – Try to condense your questionnaire into less than 30 questions in order to make sure respondents are able to offer as high-quality answers as possible.
- Why does research make the world go round? – With constantly changing trends and attitudes, it’s important to keep a finger on the pulse of how people are feeling and address what they’re looking for.
- Favourite ball game – Table football brings out the competitiveness.
Lizzie Smith
Researcher
- Top research tip – When designing a questionnaire, always try to think about how the results will look once the data is collected – for example – do you really need the actual % increase in time that each respondent has spent doing exercise since lockdown or is it just the % of people that have spent more time doing exercise since lockdown (compared to before)?
- Why does research make the world go round? – Research is at the centre of everything that goes on in the world, from privately owned businesses to the NHS. Think about all the stats bouncing around at the moment that are informing Government actions on the Coronavirus, helping businesses through this time of change and even allowing Coronavirus patients to track their symptoms. I’m sure we would be in a drastically different world right now without the help of Research.
- Favourite spherical food? – Grapes – It’s hard for me not to eat the whole box full at once.
Sheila Duke
Office Manager
- About me – I’ve over 30 years administrative experience having worked for BT and HSBC among others. Always an optimist as I support West Ham! I enjoy keeping in shape – round is a shape isn’t it?
- Favourite ball game – Football.
- Favourite spherical food – Grapes.
Catherine Dekiewiet
Researcher
- Top research tip: Work backwards. When it comes to getting the most out of your research, sometimes starting with the answers you want, rather than the questions, can lead to a better outcome. This can be applied to writing the questionnaire or discussion guide but also to the overall project itself (when thinking about the goals of your research). Question writing is an art, which we are the experts in. Tell us what you want to know and we will show you how to get there.
- Why does research make the world go round?: Knowledge is power. What you don’t know could hurt you and what you don’t track you can’t improve.
- Favourite ball game: I love watching tennis
Elisa Zallio
Researcher
- Top research tip: When looking at a data set, keep your mind open for surprises
- Why does research make the world go round?: ‘Cause without research we would just be guessing
- Favourite ball game: Throwing one and watching my cat “hunt” it
Naomi Fenton
Researcher
- Top research tip: Clarity is key. If there’s room to interpret a question differently, people will!
- Why does research make the world go round?: It’s important to make informed decisions, especially with time and money on the line. Research informs decisions.
- Favourite ball game: Hockey
