Consumer feedback surveys can be crucial to ensure your business can continue to grow and adapt with customer wants and needs. Sometimes it can be hard to reach a wide variety of your customers to gauge opinions – a consumer satisfaction survey can help solve this. Through online questionnaires that can have a worldwide reach or a country-specific target, you can field your important questions and quickly receive useful insights to inform your future decision-making.
Consumer satisfaction surveys can be particularly useful when releasing a new product or brand, or simply updating an existing one. You can discover the common pain points customers have experienced in the past, how open they are to change, and find out from themselves what they would like introduced. A consumer feedback survey can also help build personas to help envision your target customer and help the development of new ideas.
Here at Sapio Research, we have past experience with a variety of consumer feedback, such as testing audience perceptions of a name for a new brand across worldwide audiences and in different languages, in order to verify the feasibility within different cultures. To find out how you could conduct your own customer research and receive a quote, head to our calculator.