Cookie Policy

Last updated: October 2020

This Cookie Policy explains how Sapio Research Ltd (“Company“, “we“, “us“, and “our“) uses cookies and similar technologies to recognise you when you visit our website at, (“Website“). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases, we may use cookies to collect personal information, or that which becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Sapio Research Ltd) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. advertising, interactive content and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website, and we refer to these as “functionality” cookies. Third parties serve cookies through our Website for advertising, analytics, and other purposes. 

The specific types of first- and third-party cookies served through our Website and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific sections of our Website that you visit).

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in our Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. 

The Cookie Consent Manager can be found in the notification banner on the Website and can also be accessed from the navigation menu in the Website’s footer. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit or

Essential cookies:

Our Website sets some essential cookies which store no personal data and serve to accommodate core functions of the Website, such as the ability to review articles and to set your cookie consent preferences.

PHPSESSID cookie (PHPSESSID): The “Helpful” plugin which this Website uses to allow for users to anonymously review our Advice and FAQ articles sets the PHPSESSID cookie. It sets this cookie in order to know during the time you are browsing through our Website what Advice and FAQ articles you have reviewed. The cookie does this by storing a serialised string of characters in your browser. At the hand of this unique serialised string of characters, the “Helpful” plugin can check whether you have reviewed an Advice and FAQ article or not. This session cookie is removed at the end of a browser session, in other words when you close your browser window. As such, this “session cookie” as they are known as, is strictly temporary (i.e. limited to the length of your browser session) and contains no personal information.

Helpful_user cookie (helpful_user): This cookie is used by the “Helpful” plugin to check whether an Advice and FAQ article has been reviewed. It is similar to the PHPSESSID cookie, in that it stores a serialised string of characters in your browser to help check whether the user of the browser has reviewed an Advice or FAQ article on the Website. However, unlike the PHPSESSID, the helpful_user cookie is not removed at the end of your browser’s session and is instead stored in the browser for 1 month. This means that, even though you leave the Website and close your browser, when you return within a month to the Website, it will remember what Advice and FAQ articles you have reviewed. Reviews submitted through the “Helpful” plugin are anonymous, and this cookie stores no personal information.

GDPR Consent Banner preference cookie (moove_gdpr_popup): This cookie simply records your cookie consent preferences (e.g. whether you allowed third party cookies) once you’ve interacted with our cookie consent banner. It stores the cookie consent preference in your browser for 1 year. This cookie stores no personal information.

Gdpr_reset cookie (gdpr_reset): This cookie is a simple “true” or “false” cookie that the Website sets into your browser to verify if your cookie consent is reset when we update this Cookie Policy. This cookie stores no personal information and has an expiry date of 1 year.

Third Party cookies:

Our Website sets some third party cookies which you can accept or reject through the cookie consent manager.

HubSpot: We use HubSpot to help us serve our customers efficiently. HubSpot stores a number of tracking cookies in your browser which include unique IDs that help us identify users and understand our users’ behaviour on the Website. HubSpot’s cookies have an expiry date of 30 days to 1 year. For more information regarding HubSpot’s data policy (including how to accept or reject cookies used by HubSpot) please see the following link:  

Google Analytics: We use Google Analytics to give us an understanding of how many people visit our Website, when they do so, from which regions, and on what devices. They also keep track of how long a visitor is on any given page and can give us an understanding of how visitors move across the Website. Google Analytics stores a number of tracking cookies in your browser which include unique IDs that help us identify users and understand our users’ behaviour on the Website. Google Analytics’ cookies have an expiry date of 24 hours to 2 years. For more information regarding Google Analytics’ data policy (including how to accept or reject cookies used by Google Analytics) please see the following link:

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Website or opened an e-mail including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at