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| Results delivered in Excluding the time needed to design the questionnaire | days |
Age range
Are you looking to survey respondents from a specific age range? Want to target Millennials or Gen Z? Move the slider to select the age of the audience you wish to send your survey to. Keep the slider at 18-100 if you want your survey to reach adults of any age.
If you want to target children with your survey, please select ‘Children (Parent Assisted) within our ‘Other audiences’ below.
Usually within a day of giving us the final questionnaire!
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Yes, if you have their contact details, we can certainly do this. Our parent company, Sapio Research, are the experts for this type of research.
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Gender
Want your survey to be women or men only? Deselect the respondents you don’t need.
If both women and men are selected, we’ll ensure the sample is representative of the UK population with a 51:49 split.
Unfortunately not. After the questions have been finalised there is no room for change as these may have already been sent off to our respondents or to translation.
However, do not worry, we will always check the questionnaire and finalise things with you before we press start on the consumer surveys.
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Yes, we have a team of expert market researchers who work collaboratively to do all of the tasks necessary to complete the research.
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Sample size
How many respondents do you need for your survey? Move the slider to select in increments of 250 x interviews.
The more interviews in your survey, the more robust the data. However, we recommend 1,000 responses for a standard consumer survey, or 2,000 if you wish an extra layer of granularity in your data.
We can conduct your research in any language (though, results will be provided in English, unless they are free text responses.)
To make sure that the translations are accurate, we use professional native speakers to translate the questions. We have access to 100+ million potential respondents across 150+ countries worldwide.
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If we can’t get them, we’ll tell you before we start.
If you keep to the audience or type of people who Opinipoll quoted for, we will jump through hoops to ensure we get the number promised.
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Number of Questions
Choose the number of questions you wish to ask to your audience.
Remember – up to 5 demographic questions such as Age, Gender, and Region are free of charge and are not included within your question count.
We recommend asking between 10 and 25 questions – this will give you the best value for money, but also ensures high data quality. The longer the questionnaire, the more likely a respondent will lose focus.
Grid questions only count as one question each, but if more than 25% of the questionnaire are in a grid format, the cost may change.
Yes. Send us your JPEGs, Mp3s, Mp4s or videos and we’ll upload and include them. Make sure they are not too long or big though. Talk to us for advice.
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Yes. We have seen countless numbers of questionnaires, so for every project we look over it and offer expert guidance and suggestions in key areas.
We can help on relevant questions, the types of questions to use, the best wording to use, whether the questions will get your desired responses and how long the survey should be. If it’s just a bit of questionnaire tweaking, we’ll offer the advice for free.
We have a service where we can design a questionnaire from scratch too. You just need to give us a brief on the project objectives or if it’s research for content creation, give us the headlines you’d like. Chat to us for advice or ask for a briefing template
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Deliverables
At Opinipoll, we offer a range of options depending the assistance you need on your consumer research. From designing your questionnaire, through to producing a summary PPT of the results, simply choose the options that suit your requirements, or chat to us for more info.
For examples of what we provide, please click the deliverable below:
Questionnaire advice: (faded out but ticked) We’ll offer our expert advice on your questionnaire, free of charge.
Full questionnaire design: No time, or need some assistance? Starting with a briefing call, we can build a questionnaire from scratch to fit with your objectives.
Excel data tables: A question by question summary of your results broken down by key demographics.
Summary PowerPoint: An easy to read document with charts, analysis, key take-outs, and summary slides in a PowerPoint format
It depends on how difficult the audience is to get; if you need really specific or difficult-to-reach people, it might take longer to collect results.
You’ll stand a much better chance of getting your results back the next day if you give us your final questions by 10am the day before.
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Yes, we use a number of data presentation techniques to simplify understanding the results that we collect.
These presentation techniques include bar charts, pie charts and histograms, among others. We also pick out the key story lines or data differences. Just ask for a PPT report when getting a quote.
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Yes, we can send you one, depending on what you are trying to do.
We’ve created and overseen hundreds of questionnaires and we’re experts in PR research.
If you’d like a template, then we’d be happy to send one, just ask.
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Audience
Choose from our selection of our commonly surveyed consumer audiences; we can reach anyone from parents to office workers to students – if it’s not listed, just ask!
If the audience you are wishing to survey is missing from this list, we can almost certainly still help – message in our chat box, or contact us here.
- Parents: With children under the age of 18 living in their household.
- Children (Parent assisted): Reach under 18s with your survey with our Parent assisted methodology. A minimum age of 6 years old.
- Students: People aged 18+ still receiving an education whether it be at university or college. For a more specific student audience, get in touch.
- Employees: Working either full or part-time for an organisation
- Office workers: Those working in an office environment at least 50% of their working time.
- Specific European country sample (from one of any of the following: France, Germany, Italy, Spain): Costs shown are for one of the countries listed – translation included within the price. If you wish to research a country that is not listed, we can still help, just give us a shout for an accurate quote.
Yes, many of our researchers have over 20 years of experience in the B2B sector, working in technology, the built environment, business services, not-for-profit, manufacturing, logistics and retail.
Speak to our parent company Sapio Research.
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Consumer insights are easier to get because there are more general shoppers available, so consumer research is less expensive than business-to-business. This means they require less incentives and are more easily accessible.
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Insight a click away.
How we will do your survey.
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