Advice

How to read excel data tables – the basics

Excel data tables tend to be the standard output for results of consumer market research. If you’ve struggled to interpret data tables that you’ve received back from a market research agency, you’re certainly not alone. Although reading this type of data has become second nature to us at Opinipoll, it’s easy to forget that this […]

What are confidence limits and intervals?

An explanation of confidence intervals in context of research!

Google Surveys vs Market Research Agencies – Longer read

If you’re looking to conduct consumer research to gather quick opinions or a better understanding of your target audience using an online method, it may be difficult to know where to start. An internet search on ‘consumer surveys’ will rapidly pull up results displaying a variety of options, with Google Surveys coming up near the […]

Google Surveys vs Market Research Agencies – Shorter Read

If you’re looking to conduct a consumer survey to gather quick opinions or a better understanding of your target audience using an online method, it may be difficult to know where to start. An internet search on ‘consumer surveys’ will rapidly pull up results displaying a variety of options, with Google Surveys coming up near […]

Tips for analysing international data

Cultural and language differences sometimes make it hard to compare country responses as different cultures tend to answer questions differently. We’ve seen in many of our research studies that some countries are more likely to say “yes” than others. This is because of the cultural/language definition of the word “yes” rather than the subject of […]

Tips for writing a good comms research questionnaire

Tip No. 1 – Know the headlines you’re looking for Having a set of desired headlines that you’d like to get from the survey as a base makes writing the questionnaire much easier. Do you have a hypothesis to validate? Do you have an impact or maturity model to create? If so, then make sure […]