Advice & FAQ

Typically, yes, panel members are paid for participating. They earn money or points based on the amount of time they take to complete the survey. These incentives are included in the costs we give you.

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Panellists - i.e. the people we are interviewing - have agreed to complete surveys in exchange for rewards (money, points etc.)

They respond to adverts or loyalty programmes inviting people to join. Sometimes they directly ask to join the research panel or they are invited to join through a telephone or email campaign.

When they join, they answer mini-surveys which provides us with around 700 profiling points per person.

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Consumer insights are easier to get because there are more general shoppers available, so consumer research is less expensive than business-to-business. This means they require less incentives and are more easily accessible.

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Yes, many of our researchers have over 20 years of experience in the B2B sector, working in technology, the built environment, business services, not-for-profit, manufacturing, logistics and retail.

Speak to our parent company Sapio Research.

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Yes, we have many examples of past work and would be more than happy to send them across if you drop us a line.

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Yes, we have a team of expert market researchers who work collaboratively to do all of the tasks necessary to complete the research.

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